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OUTDOOR SPORTS, LAKE & CABIN SHOW – Fort Wayne, IN, March 12-14, 2010

11 February 2010 No Comment

FULL-THROTTLE MARKETING BLITZ!

We want everyone in the Fort Wayne tri-state area to know about our fantastic show and we’re pulling out all the stops to make that happen. We promised you we’d spend at least $50,000 on advertising. We are actually spending over $60,000. And here’s what we – and all our exhibitors – are getting for that money.

Television

–   Ads on FOX-55, WANE (CBS affiliate), WISE (ABC affiliate), WPTA (NBC affiliate) and Comcast/Viacom Cable Network (124,000 households).

–    More than 500 thirty-second commercials and more than 50 ten-second promotional spots in the two weeks leading up to the show

–     TV sponsor FOX will feature OLSCS on their website for 30 days, make us a sponsor of their Scavenger Hunt, give away 200 tickets, email 9,000 opt-in subscribers about the show and host the show’s welcome booth.

Radio

–    For two weeks the radio waves will be buzzing with news of our show all through northern Indiana, northwestern Ohio and southern Michigan.

–    More than 800 sixty-second ads and more than 450 promotional spots, including  800 ticket giveaways, will air in the two weeks before the show.

–    Stations include WAII, WLDE, WOWO, ESPN, K105, US93.3, JOE-FM, WLKI, WBET, UROCK, WLZZ, WTHD. They run the gamut from new and sports talk to country, adult contemporary and classic rock.

–    Live remote broadcasts from the show Friday drive time (US93.3 Country) and Saturday (WLDE FUN 101.7) will include a total of eight live show breaks

–    Radio sponsors US93.3 and JOE-FM will feature OSLCS prominently on their website, email 9100 opt-in consumers about the show, and give away 500 tickets.

Print

–    A “post-it” note $3-off OSLCS coupon will be stuck on the front page of the Fort Wayne Journal Gazette the Sunday before the show. That’s 127,000 coupons!

–    Times Publications and Times Clipper, a network of community papers throughout the Fort Wayne area, are running full-page ads for the show and coupons – 187,000 coupons in all! The coupons are also available for download on their popular website

–    Northern Indiana LAKES magazine is running a full-page ad and article about the show, reaching a prime audience of affluent outdoor enthusiasts. They will also be sponsoring the sand “beach” area at the show and giving free magazines to attendees.

–   Indiana Outdoors magazine is running three display ads (two half-page and one full page) and is also devoting extensive ink to covering the show.

–   Fish & Game Finder magazine has two display ads (one half-page, one full) and extensive coverage of the show. They, too, will have free magazines for all.

–   Deer & Deer Hunting & Turkey & Turkey Hunting magazines each features a half-page display ad and editorial coverage of the show. In addition, they are sending an email about the show to 78,500 opt-in subscribers and will be sponsoring a seminar stage.

Retail Sponsors

–   Gander Mountain will hang banners, display posters and distribute 12,500 $3-off coupons in their Fort Wayne store. At the show they will give $10 in Gander Bucks to every attendee and run bass-fishing and archery clinics at the show.

–    Dick’s Sporting Goods will give away 12,500 $3-off coupons to their store customers and will give every attendee a sheet of high-value coupons for outdoor sports gear redeemable at their stores.

We also have $3-off coupons, point-of-purchase displays, VIP tickets and more for exhibitors. Please call or email for details.

There’s much more, too. For a complete overview of our advertising and marketing campaign, click here.

And if you haven’t reserved you booth space yet, go ahead and take the plunge. We’re going to turn out a crowd the likes of which hasn’t been seen at a Fort Wayne outdoor sports show for a long, long time! Don’t miss out on the fun! Give your sales rep or me a call.

Bob Rosen, co-owner
Coliseum Productions
212-399-9500 (o)
917-584-7527 (m)

Ft. Wayne Outdoor Sports Lake & Cabin Show, March 12-14,2010

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